The first aircraft flying under the new name, Tigerair, and logo has been displayed in Melbourne this morning as CEO Rob Sharp detailed the planned «revival» of the airline.
The previous tiger logo has been replaced with what the airline has called a «distinctive and contemporary new logo … embodying the key elements of Tigerair’s personality: warm, passionate and genuine». The logo spells out the airline’s new name in grey writing, with some orange sections.
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The airline has also unveiling a new-look website.
The announcement comes after its rival Jetstar was named the best low-cost airline in Australia by Skytax in a survey of 18 million passengers around the world. Only time will tell if Tigerair can claw its way into the top spot next year.
It’s also just a matter of days before Tigerair’s joint venture with Virgin is expected to be finalised, with Mr Sharp saying the changes mark the beginning of a bright future for the company.
«Today’s news is much more than just a fresh coat of paint and a new logo — it is the start of the revival of our airline here in Australia and should be seen as reinforcement of our commitment towards continuous innovation and improvement,» Mr Sharp said.